August 14, 2026 · Add Background
How to Make Product Photos for Shopify or Amazon in the Browser
A product photo for a marketplace listing is a very specific object: the item front-and-centre, no distracting background, at the platform's target size. If you already have the cutout (a transparent PNG from a background remover), the last step is the backdrop — and that shouldn't require Photoshop, a subscription, or uploading confidential product shots to a stranger's server. Our add background to PNG image tool does that step in the browser, with a clean white backdrop (or any brand-color you supply), and no watermark on the output.
What marketplaces actually require of the main product image
Rules vary by platform. On Amazon, the main image must sit on a pure white background — RGB 255, 255, 255 — with the product filling at least 85 % of the frame, no props, no text overlays, no logos, no watermarks. Their product-image documentation is explicit and enforcement is automated: a listing with a coloured or textured main image will be suppressed until it's fixed.
Shopify does not mandate a background colour, but its own recommendations for high-quality product photography lean toward a plain, uncluttered backdrop that stays consistent across the store, so a shopper's eye moves between products without visual noise. Etsy is the most permissive of the three — lifestyle shots are welcome — but sellers usually still lead with a clean cutout image because it's the version that thumbnails cleanly in search results.
The shared thread across all three: a main image that is the product on a plain backdrop, sized for zoom. The workflow below produces exactly that.
From cutout to marketplace-ready photo in 4 steps
The free product-photo backdrop tool is a single-screen compositor. Nothing is committed until Save, and every step has undo (up to five history frames).
Prepare a plain white JPG at your target size
The backdrop image sets the export size. Amazon recommends the longest side ≥1000 px (ideal 1600 px+), Shopify recommends 2048×2048 for the Product Media zoom. Save a white JPG at that size — e.g. 2000×2000 for Shopify — and drop it on the right panel.
Drop your cutout PNG on the left panel
The transparent product cutout goes on the left. PNG or WebP with an alpha channel. You can drop up to five cutouts on the same backdrop if you're building a variant or bundle image — each subject is independent.
Centre the product and scale it to fill
Click the subject, drag it to the middle of the frame, drag a corner handle to scale it. For Amazon, aim to fill at least 85 % of the shorter side. Leave a small margin so nothing important touches the frame edge.
Fine-tune the colours and download
Cutouts lifted from harsh studio lighting often need brightness −5 to −15 and a small saturation pull-down so the product looks natural on a pure white backdrop. Use the per-layer temperature slider if the product photo has a warm/cool cast that fights the neutral background. Download as JPG (quality 0.95) — the standard format for marketplace uploads.
Why the color match matters more than you think for e-commerce
A cutout dropped straight on white almost always looks "off." The subject carries the ambient light of the room it was photographed in — a warm tungsten bulb, a cool overcast sky, the green cast of a fluorescent ceiling — and that cast is baked into every pixel. On a pure-white backdrop with no colour of its own, the cast is exaggerated, and the product photo reads as pasted-on. Shoppers don't articulate why, but they scroll past it.
The per-layer colour correction fixes it in seconds:
The single most useful slider for product shots. Warm cutout on cool white? Cool the subject by −10 to −25. Cool cutout on warm-tinged backdrop? Warm the subject by the same amount.
Studio flashes overexpose the product edges. A brightness of −5 to −15 on the subject balances it against a plain-white backdrop without dulling the actual colours.
Overprocessed vendor photos with punched-up colours look fake on white. −10 to −20 saturation gives the product photo the natural look Amazon buyers trust.
A subject shot with harsh direct light has too much contrast for a soft-white listing style. A small pull-down (−5 to −15) removes the "cut-and-paste" look.
Reserve for a specific colour-cast correction, e.g. a yellow undertone from fluorescent lighting. Rotate a few degrees, not tens.
Every slider is scoped to the selected subject only. The pure-white background stays untouched — which is exactly what Amazon's automated image check needs to see.
Batch a whole product line without repeating the setup
A store launch or a new-collection drop usually means dozens of listings that share the same backdrop and colour treatment. The compositor supports up to five cutout subjects on one backdrop, each independently positioned and colour-corrected. That covers variant photos (three shirt colours on one image), bundle shots (a starter pack), and family-of-products images (three sizes side by side) — all in one export instead of five separate rounds.
For individual listing photos, the fastest loop is: swap the cutout, hit Save, download, next product. The backdrop stays loaded on the right panel between exports, so the target size and colour treatment are consistent across the whole line. Reset the tool between products if the colour correction needs to start clean.
Unreleased product photos stay on your device
Product photography is often sensitive — samples, prototypes, pre-launch inventory, exclusive collaborations. Uploading those files to a third-party server to composite them is a real risk: cached files on someone else's disk, screenshots by staff, indexing by search engines if the URL leaks. The browser-based background changer avoids all of that by never uploading anything.
Compositing happens through the HTML Canvas API directly in the browser. Your cutout PNG and the white backdrop are read as local files, composited on a Canvas, and downloaded back to your device. Nothing hits the network, nothing persists between sessions, and the tool keeps working with the network unplugged after the page loads.
AI PixFix charges nothing, requires no account, applies no daily cap, and adds no watermark. The JPG you download is the exact photo you built, at the dimensions of the backdrop you supplied — ready for the Shopify Admin, Seller Central, or Etsy Shop Manager upload dialog.
Frequently asked questions
Does Amazon really require a pure white background?
Yes. Amazon's own product image guidelines require the main image to sit on a pure white background — RGB 255,255,255. Any other background (grey, off-white, colored, textured) on the main image is a listing rule violation. Additional images on a listing can use lifestyle backdrops, but the main image is strict.
What about Shopify and Etsy — do they need white too?
Neither Shopify nor Etsy require a specific background color on their own platform — Shopify is a store builder and Etsy allows lifestyle photos. But most sellers still lead with a clean white or lightly branded background for the main photo because it keeps the product the focus and matches the visual language shoppers expect from a store.
Do I need to remove the background first, or does this tool do it too?
You bring an already-cut-out transparent PNG to the Add Background tool. If your source photo still has the studio floor or a distracting backdrop, remove it first with a background remover, then bring the cutout here to place it on the marketplace-ready backdrop.
How large should the product photo be for Amazon or Shopify?
Amazon recommends the longest side to be at least 1000 px so zoom works, ideally 1600 px or higher. Shopify recommends 2048×2048 for its Product Media zoom. In the Add Background tool, the backdrop image sets the export size — supply a white JPG at the target dimensions (e.g. 2000×2000) and the download comes out at that size.
Are my product photos uploaded to a server?
No. The tool runs entirely in your browser using the HTML Canvas API. Your cutout PNG and the background image are read locally, composited on a Canvas, and downloaded back to you. Nothing is uploaded, so unreleased product photos never touch a third-party server.
Drop the cutout, drop the white backdrop, colour-match, download — the file is ready for Shopify, Amazon or Etsy without an account, a watermark, or a subscription.
Make a marketplace product photo